Kim Krause Schwalm

... A-Level Copywriter with Million-Dollar Controls

Hi! I'm Kim.  I've been writing million-dollar controls for top direct marketing companies since 1998.  One of my first was a Personal Finance control for KCI that became an unbeatable winner for more than three years.  Since that time, I've written nearly two dozen more controls for Boardroom, Soundview, Nature Trade Center, Horizon Publishing, and many other great companies.

I started my direct marketing career more than two decades ago promoting healthcare plans for Blue Cross and Blue Shield, specializing in the senior market.  This really helped me to understand the hopes, fears and dreams of this booming demographic.

I then went to work for Phillips Publishing, the largest newsletter publisher in the world.  I helped launch their highly successful nutritional supplement business, Healthy Directions.  It was here that I learned the "nuts and bolts" of great copywriting as the marketing efforts I wrote helped grow this new subsidiary into a $23 million business in just 3 short years.

Today, my clients are a who's who of the health and financial newsletter publishing world...as well as lifestyle magazines, nutritional supplement marketers, and a wide array of other top companies.

If you're looking for a seasoned professional copywriter who's easy to work with and skilled at writing million-dollar controls, give me a call.  I can write you a winner, too!

 
Kim Krause Schwalm
Larry Ruggeri Photography

A Few Facts about Kim:

  • Has written nearly two dozen controls over the past five years for top direct marketing companies both in the U.S. and abroad

  • Helped launch Phillips Publishing's multi-million dollar nutritional supplement business and even named the new company, Healthy Directions

  • First female copywriter to ever get a Boardroom control - beating a prior 7-year control

  • A Bencivenga 100 Top Gun who attended Gary's exclusive, invitation-only copywriting seminar in 2005

  • Attended legendary copywriter Clayton Makepeace's Power Marketing Summit in 2006

  • Holds a B.S. degree in Mathematics and Statistics from Miami University in Ohio and an M.B.A. degree in Marketing from Loyola College in Baltimore