Link to article published in The Total Package - July 21, 2009

Links to Articles in AWAI's Monthly Copywriting Genius - May 2006 (Issue #37)

Introduction:  "How to Build Credibility and Trust in Your Promotion by Simply Giving Away Too Much Information"

Interview:  "Meet Two Experts Who Team Up to Create Long Lasting Controls"

Analysis: "Women's Health Letter"

Link to Article in Inside Direct Mail - July 2004

Click to read article >>