Get Your FREE Copy of 

The Ultimate A-List Copywriter’s Promo Checklist!

Whether you’re writing your very first promotion or your 1,111th, you’re going to find this ultimate copy checklist invaluable


It’s based on the same checklists Kim uses personally, or has pulled together from working with top copywriters like Parris Lampropoulus and Clayton Makepeace...along with a former agent specializing in placing A-List copywriters who shall

remain unnamed.

Now YOU can put this master A-List level copy checklist to work for you...and make your promo results SOAR! Simply claim your FREE copy right now and it's yours to put to use right away. (If you're on mobile, you may need to scroll down within the box to see the magic gold button!)

You won’t find such a COMPLETE and high-level copy checklist, designed especially for

long-form promotions like sales pages and magalogs, anywhere else. It’s actually FIVE checklists in one, and gives you soup-to-nuts guidance on everything from what to ask your client for in advance to specific must-haves for your headline, lead, body copy, close, and much more!

Plus you’ll get Kim’s free mini-course, “7 Success Principles for Creating

Winning Promotions”, upcoming issues of her free e-letter Copy Insiders,

and news and updates on her latest copywriting tips and training programs!


Get it all now when you enter your details below...

Put Me on Your A-List!

Here’s just a glimpse of what you’ll discover in “The Ultimate A-List Copywriter’s Promo Checklist”:


  • 14 “start kit” items to ask your client before you’re scheduled to begin your project so you get the maximum research insights

  • 21 things you should find out about your avatar before you start writing PLUS 23 questions to ask your client about your product and offer in your project kick-off call (some could end up triggering a killer headline or “big idea”!)

  • 48 specific promo elements that are not only essential for attracting attention, getting your copy read, and closing the sale, but are what set sizzling hot, A-list copy apart from lackluster, “ho hum” copy

  • 16 relentlessly nit-picky but crucial edits that allow your prospect to glide through your copy seamlessly as if it were a “greased chute”

  • 9 final review questions to ask about your promo once you’ve gone through the previous checklists and think it’s reached the ultimate point of perfection, to make it even stronger before it goes out the door!

With this amazingly thorough yet easy-to-use checklist in your arsenal, you’ll stop sweating bullets before handing in your copy…cut back on the “back and forth” with clients or bosses that can cause so many headaches and bottlenecks…and, most important of all, give your promo the BEST chance of being a huge success!


But that’s not all. To welcome you to Kim’s “A-List”, you’ll get her “7 Success Principles for Creating Winning Promotions” mini-course, with a new success principle delivered each day to your email inbox for the next 7 days. 

And every week or two you’ll receive Copy Insiders, Kim’s popular marketing and copywriting e-letter. Raving fans include top copywriters and direct marketers like Gary Bencivenga, Brian Kurtz, Justin Goff, Carline Anglade-Cole, and many others!

Get your FREE copy of “The Ultimate A-List Copywriter’s Promo Checklist” now… plus Kim’s free mini-course, “7 Success Principles for Creating Winning Promotions”, upcoming issues of her free e-letter Copy Insiders, and news and updates on her latest copywriting tips and training programs!

Get it all now when you enter your details below...

Put Me on Your A-List!

Here’s what raving fans have to say about Kim’s e-letter, Copy Insiders:

“I LOVE your newsletter!” 

—Gary Bencivenga


“Really good stuff…more people deserve to receive your gems!”

Brian Kurtz


​“Kim, these are always great! One of my favorite emails to read…it's incredible.”

—Justin Goff

“Great copywriting gems in EVERY issue! Newbies and experienced writers will benefit. I sure do!" 

—Carline Anglade-Cole

“Looking forward to getting more of these ‘Copy Insiders’. Already borrowed a concept from the anti-aging supplement headline.”

—Rick Marion


“I want to thank you for an email that is just so very good. Made me think, and resonates.”

—John Chapman


“Love this approach of analyzing copy—really rewarding.  I’ll be sure to keep opening this stuff!”

—Kevin Mitchell


“Kim Krause Schwalm’s emails are effing awesome…definitely worth reading!”

—Thomas Downer

“PSA: If y’all aren’t on Kim Krause Schwalm’s email list, you’re missing out BIG time. She packs in SO much value in every email. Her ‘What’s in Kim’s mailbox” is GOLD.”

Prerna Malik

About the Author

Kim Krause Schwalm was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998.

Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get Boardroom control. Kim writes winning copy and creates breakthrough marketing strategies for leading companies such as Soundview, Bottom Line, Agora, Green Valley Natural Solutions, and many others both in the United States and from England to Germany to Singapore.  

She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland.  

Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing- savvy” advantage. She’s one of the few top-level copywriting veterans who’s still writing copy for clients while being willing to share her success secrets to help up-and-coming copywriters go from “good” to “great."

Peek Inside My Process!

Sign up now to get my FREE "Ultimate A-List Copywriter's Promo Checklist", mini-course, and Copy Insiders!

© 2018 Kim Krause Schwalm