I hated this ad I saw the other day. I hated it SO much that I reached out to my client, the president of the company who had sent it to his list as an affiliate offer. This ad represented, to me, one of the worst cases of preying on women's insecurities to sell them...

So your product spokesperson hasn't made the New York Times bestselling list. They haven't been quoted in any major media. They're nowhere near being considered a "household name" or well-recognized expert. But guess what? It doesn't matter... One of the most...

Scripts. Templates. Formulas. God help 'em, people LOVE them! They promise to make copywriting easier... faster... surer. They're like their own "unique mechanism" that gives you some sort of edge or shortcut.  Just like many of the folks I've marketed supplements to...

I'll never forget when I was working my first job out of college and living in Washington, DC. At least half my take-home pay went towards my share of a cockroach-infested Connecticut Avenue apartment. The rest had to cover groceries (what groceries? the fridge never...

Over the past few decades as a freelance copywriter, I've racked up a lot of big winners. I'm talking about dozens of successful controls, some of which ran for as long as 11 years (in fact, that one still's running)... and I've even beaten some legendary names along...

I've been talking a lot about "mansplaining" lately, but that's far from the worst thing that happens to both women and men when we're dealing with clients... There's a lengthy list of bad behavior, costly hassles, and other shenanigans that can make your freelancing...

I may well be the only copywriter or marketer on the planet who hasn't emailed their audience with some kind of reference to the slapping incident on last Sunday night's Oscars show. And at this point, not only am I personally sick of hearing about it (as I'm sure you...

Well, my email earlier today ("(Wo)mansplaining 101") set off a firestorm... Heck, it even triggered 5 dudes into unsubscribing! (Buh-bye, snowflakes!) Seriously though, it's such a universal experience for women... and not just limited to women... to have often...

Ask any woman, and she'll tell you it's happened to her... Not just once or a few times, but countless times... to the point that it almost seems "normal" to have to constantly deal with thinly-veiled put-downs and annoying behavior, no matter how much experience you...

When I was 7 years old, my family spent the summer living temporarily in an apartment complex on Santa Rosa Island near Fort Walton Beach, Florida. My father was working on a radar project at a major air force base nearby. My brothers and I spent many a hot summer day...

Issue #154 When I moved to Ohio from Florida as a 14-year-old, having left behind my first boyfriend and needing to make a new group of friends all over again, I used some of my spare time to reacquaint myself with my piano and teach myself some new songs. One of...

Issue #153                                             I just got back last night from Justin Goff and Stefan Georgi's Copy Accelerator event in Tampa. It was wonderful to be back at a live copywriter event in person and see and meet so many great people. Several of...

Issue #152—February 25, 2022                                                This morning Ben Settle sent out an email to his list recounting how I once tortured my two teenage children five years ago with one of his notorious "Valentine's" issues of Email Players. As...

I may be showing my age, but I remember at least a few decades ago when a certain song by the late legendary musician Prince came out. And in today's issue, I'm going to show you how this song can significantly boost the chances that your emails, sales pages, VSLs,...

Earlier this week I talked about "bad emails". Specifically, I shared some lame efforts to sell a male potency supplement that I got a peek at when someone hacked my email while I was in Italy. (If you overlooked it in your email inbox, go back and take a look so you...

What's in Kim's Mailbox? As Mark Twain put it, "Facts are stubborn things, but statistics are much more pliable." Twain is also credited with saying, "There are 3 types of lies: Lies, damned lies, and statistics." As copywriters, we are obligated to stick to the facts...

Issue #151 Kids today are missing out on SO many things... One of them is the joy of passing notes during class. Back when I was young, passing notes in class was the ONLY way to get a message to a classmate or have a "private" conversation while the teacher was up in...

Issue #150 Sometimes I briefly hop onto Facebook and see what some folks are posting on their feed or in copywriting groups, and I get downright annoyed. A common reaction for sure when it comes to social media. But in this case, it was a young man I know who's had...

Issue #149 When our two young adult children were kids, my husband used to say to them, "When you grow up, you can do anything you want. But being poor sucks." If you find yourself constantly going through "feast or famine" cycles with your freelancing career or...