We made it! It's Friday...and it's already the 22nd of the month. We're nearing the middle of a 10-day palindrome streak, too (that's when the dates read the same backwards and forwards). In fact, in honor of this rare palindrome streak, I've selected an obscure and...

Last night I had my second weekly Thursday night class on Comedy Sketch Writing. The classes are on Zoom, of course, and incorporate a lot of Improv games and other exercises. We also have "homework" to do, which I scrambled to finish at the last possible minute while...

It's that time of year here in the U.S. when we're constantly tempted by the devilish deliciousness of Girl Scout cookies. All over suburbia, we're besieged by ridiculously adorable young girls either knocking on doors taking cookie orders...or sitting at tables...

What's in Kim's Mailbox? Every real estate agent you may know will tell you the secret to closing bigger sales: "Location! Location! Location!" Yet we as copywriters and marketers don't always take this secret to heart when it comes to our promos...whether they're...

What's in Kim's Mailbox? As we shut (or shall we say SLAM) the door on 2020, I'm breaking down a "poop-y" promo that keeps showing up in my email inbox. So here's Part 2 of the "What's in Kim's Mailbox" issue I sent you yesterday afternoon. Let's see...where did we...

What's in Kim's Mailbox? I'll never forget having the privilege of spending a full day listening to the legendary Gene Schwartz breaking down his process for creating breakthrough promotions. I was in the same room as about 30 other Phillips Publishing marketers,...

Well, what a busy weekend for Santa! After busily sending out three "Clayton-palooza" emails packed with copywriting "gold" on Friday (if you missed them, I'll have them up on my blog soon at www.kimschwalm.com/blog), it was time to finally get ready for Christmas....