Kim Krause Schwalm is one of the top A-level direct response copywriters in the country. She’s racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get a Boardroom control.
Before she began her career as a freelance copywriter she ran the Healthy Directions supplement business, and grew it to more than $23 million in sales within 3 years.
In this interview, she reveals several ways that marketers and entrepreneurs can unearth nuggets of gold hidden their own businesses.
How to Find Hidden Gold in Any Business