Podcasts

SuperFast Business with James Schramko - Maximizing Customer Value and Relationships with Kim Krause Schwalm

A-list copywriter Kim Schwalm draws on decades of experience in copy, consulting, marketing and leadership. It was her work with Philips Publishing that gave her insight into an often-ignored side of business: the back end.

In this SuperFastBusiness episode, she and James discuss the huge importance of nurturing relationships with existing and past customers, and how this can result in repeat and ongoing business. A complete transcript of Kim’s interview with James is also available.

Hustle & Flowchart with Matt Wolfe and Joe Fier - Why Writing Your Own Copy is a Huge Mistake

Kim Krause Schwalm shares her know-how on how to hire the best of the best copywriters, what to look for, how to compensate them in other ways so that you are creating a win-win partnership, and how to structure deals with them.

 

Many business owners know it’s not that easy to get the right person for the job, especially as sometimes we think no one will write the copy as well as us, especially in our voice. This show might change your thinking regarding hiring a copywriter, especially with the variety of ways to partner with someone who can support you over the long term.

5 “Can’t Miss” Moments:

  • How Kim beat a Jim Rutz Control ad that got her an immediate phone call from Boardroom… with no mentor, no writer community, and no reputation!

  • The rookie mistake Kim made in a big supplement promo (and the one small tweak she made to turn it all around and earn 200k in royalties instead!)

  • The biggest myth about “A-list” copywriters you must never fall prey to as a freelancer. (Ignoring this career-killer can ruin your future gigs)

  • The “Columbo” trick to extracting the juiciest hooks straight from your client’s mouth. (You don’t even need to come up with clever ideas if you simply do this!)

  • The single biggest thing most copywriters overlook during research. (Do what Kim suggests instead to set yourself apart from average writers and earn the big bucks!)

  • Are you still focusing on being a “copywriter”? (Why this outdated strategy won’t help your career… and what Kim advises you do instead to become an in-demand freelancer)

Copy Chief Interview with Kevin Rogers - Consistently Beating Control Ads with Kim Krause Schwalm

Listen to find out how Kim made a habit of writing control-beating sales copy, and how to become a top level in-demand freelancer.

The Copywriter Club with Kira Hug and Rob Marsh -  What “A-Listers” Have in Common with Kim Krause Schwalm

Kim Krause Schwalm joins Rob and Kira to share her thoughts and advice about copywriting. She also talks about how she went from successful marketing director to control-beating copywriter in less than two years. It’s a great story. Along the way she shared her thoughts about:

 

•  climbing the copywriter ladder (and why it’s so lucrative)

•  how to stay in control of your writing process

•  the copywriting lessons she (re)learned from Parris Lampropoulos and Clayton Makepeace

• the one thing all A-list copywriters have in common

• and why you might not want Kim to make your next lasagna!

 

A complete transcript of Kim’s interview with Kira and Rob is also available.

You'll discover:

 

  • The story of growing her division at Philips Publishing to $30M in revenue in the 90's using direct response copy

  • How she wrote a winner 6-page mailer that sold a TON of $400 air purifiers with a powerful story

  • Back end sales: The secret strategy of all successful businesses

  • Kim is a world class copywriter & marketing strategist with experience working with some of the biggest names and companies in direct response.

Geniuses of Copywriting with Brian Cassingena

Today on Geniuses of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic.

Monster Mice with Mandy Marksteiner

How to Find Hidden Gold in Any Business

with Kim Krause Schwalm

 

Kim Krause Schwalm is one of the top A-level direct response copywriters in the country. She’s racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get a Boardroom control.

 

Before she began her career as a freelance copywriter, Kim ran the Healthy Directions supplement business and grew it to more than $23 million in sales within 3 years.

 

In this interview, she reveals several ways that marketers and entrepreneurs can unearth nuggets of gold hidden in their own businesses.

Here's just a glimpse of some of the valuable insights you'll discover:

  • How copywriters are like "rock stars"...plus the universal emotion all copywriters experience when copy doesn't work! (And how it feels when it does.)

  • The power of a "big idea"...and where (and how) Kim comes up with her best ones. Plus how to spot that "magical seed" and get into the joy of creation.

  • How to go from writing "good enough" copy to great copy that can keep kicking butt for years...and what it takes to get your copy to that level.

  • Can you really write a high-performing long-form promo in just 3 days...or even 3 weeks? John and Kim bust that "myth", talk about exceptions to it, plus reveal the truth behind one of the most famous and successful financial promos of all time.

  • The secret to standing out in a crowded marketplace online...plus the best way to grab your prospect's attention (and keep it!)

  • How to leverage "online to offline" strategies and testing to reduce risk and produce bigger, more profitable copy breakthroughs.

  • Advice from two grizzled veterans for newer copywriters in search of clients (as well as companies who are looking to hire them).

  • Why royalties make sense for both copywriters and clients, and how to structure your online and offline royalty deals. Plus how to "sell" them to clients who haven't done them before...and why you should avoid doing royalty-only deals.

  • Why you don't need a lot of clients. What the ideal number is, and what risks to steer clear of. Plus Kim’s "investment portfolio" approach to taking on clients.

  • How to get really good at copy fast when you're just starting out...and why in most cases you shouldn't "niche" too early.

 …And a whole lot more spilled in this revealing, no-holds-barred interview!

Copywriter’s Roundtable with John Forde - How to Get Good: A Conversation with Kim Krause Schwalm

 

John Forde sits down in this interview with A-List Copywriter and mentor, Kim Krause Schwalm. Kim cut her teeth at legendary Phillips Publishing back in the '90s and has been a top-level freelancer for the last 20 years. These days, she coaches other writers on how to polish their skills, get writing gigs, and negotiate royalty fees. We cover all of that and more in this video.

The Greatest Freelance Copywriters Interviewed by Haris Halkic - Interview With A-List Copywriter Kim Krause Schwalm On Building A Long-Term Career As A Freelancer

 

What you’ll learn in this interview:

 

  • How Kim started her career as a freelance copywriter and earned 50% more than in her previous six-figure job

  • Why she prefers the lifestyle of a freelance copywriter over being employed

  • What paper never, ever to sign (hint: she calls it the “golden handcuffs” for a reason)

  • How Kim built a successful career in copywriting with over 20 years of experience

  • What she would do now if she was a new copywriter just starting out

  • Which exact steps Kim uses when doing research for a new product​

 

Complete interview transcript available here

Just Add Hustle with T. Paul Buzan - Kim Krause Schwalm On Becoming

An A-List Copywriter

 

What you’ll learn in this interview:

 

  • How Kim started her career as a freelance copywriter and earned 50% more than in her previous six-figure job

  • Why she prefers the lifestyle of a freelance copywriter over being employed

  • What paper never, ever to sign (hint: she calls it the “golden handcuffs” for a reason)

  • How Kim built a successful career in copywriting with over 20 years of experience

  • What she would do now if she was a new copywriter just starting out

  • Which exact steps Kim uses when doing research for a new product​

 

Complete interview transcript available here

Inspired Insider with Dr. Jeremy Weisz -  Designing Effective Sales Offers with

Kim Krause Schwalm

What does it take to connect with your customer base in a way that grabs their attention? How can business leaders like you design irresistible sales offers? On this episode of Inspired Insider, you’ll hear from sales copywriter extraordinaire Kim Krause Schwalm.

 

Kim opens up and shares from her years of experience and expertise as a successful sales copywriter. She touches on topics like taking risks, advice for new copywriters, writing a compelling renewal, what makes a good initial offer, lessons she learned from legends like Jay Abraham, and so much more!

Plus you’ll also discover…

 

  • How to get your sales and marketing teams to think outside of the box and stretch themselves creatively. What are you doing to encourage and cultivate an environment where creativity can flourish? Kim shares how she was given “permission” to fail and how that allowed her to launch and grow a subsidiary to more than $23 million in 3 years.

  • What it really takes to succeed as an inexperienced sales copywriter in today’s marketplace. Do you have to go out there and make a big splash or is there another strategy to get noticed and make a name for yourself? Kim provides some helpful tips and insights for new copywriters who are just getting started in their career.

  • The secret to creating irresistible sales offers. What appeals to you and people you know? Which sales offers grab your attention and make you feel like you’ve found a product or service that will address your needs or wants? Kim explains how she has crafted compelling sales offers in her career as a successful sales copywriter and shares examples of great initial offers that she has helped businesses advertise.

  • How to hone your craft and become successful in your business career. Did you have the best training available? Did you educate yourself? How will others in your field rise up to the level of success you currently enjoy? Kim discusses the impact that learning from experts and mentors in her field have had on her over the years. She also explains how she’s also helped younger sales copywriters as they have entered into the workforce.

  • And much more!

Email Marketing Podcast with John McIntyre -  Kim Schwalm On Control-Busting Secrets to Freelance

Copywriting Freedom

In this eye-opening interview, Kim reveals the following:

 

  • The “Godzilla” start to her long-form copy career and how to put yourself in the way of opportunity.

  • How she defeated two copywriting legends and sent her stock through the roof. (After previous Boardroom brush-offs!)

  • The one book NOBODY told her about when she worked at Phillips Publishing. (If you haven’t read it yet – get on it)

  • One tip for freelancers that could rescue you from your parents’ basement while you get paid.

  • The illegal lengths she went to in acquiring the absolute best knowledge. She was actually in the room when this legend gave his famous presentation.

A complete transcript of Kim’s interview is also available.

1000 Authors Podcast with Vicky Fraser -  The Big Copywriting Sausage-Fest: Secrets of an A-List Copywriter

Copywriters are a funny lot. Some of us run a business… and some drown under the weight of bills and responsibilities.

 

Some of us go out and find the great clients and charge high prices… and some sit and wait and whine and get poor and unhappy. And, if you believe what you see on the surface, all the top copywriters are men.

 

Not so. It’s just the men are louder and brasher and have bigger egos than we do. But if you look, there are plenty of amazing A-list female copywriters hiding in plain sight.

 

Like Kim Krause Schwalm. She’s been writing for a loooooong time, and she’s worked withor learned from the likes of Gary Bencivenga (legendary copywriter), David Deutsch, Paris Lampropoulos, John Carlton. (And she’s beaten loads of A-lister controls, too, including the great Jim Rutz. Impressive stuff.)

 

Kim has had her head down, working quietly in the background, making millions and millions of dollars for her clients…and now she’s starting to stick her head up there. Why?

 

Because she wants the big marketing and copywriting conference stages filled with at least 50% women, instead of the “sausage-fest” it is at the moment. Take a listen to find out more...

The Business of Writing Podcast with Laura Gale and Rachel Mazza: How To Go From “Good” To “Great”

Kim Krause Schwalm spent more than 13 years in the corporate marketing world, working for one of the biggest American publishers. So it’s no surprise that she burst into the direct response world with a bang when she transitioned to freelance copywriter.

Now, over two decades later, Kim has built a reputation as one of the top A-list direct response copywriters in the country. Her copy still holds the top spot for dozens of big direct mail and online campaigns, beating legendary copywriters such as Parris Lampropoulos and the late Jim Rutz. Her extensive copy portfolio boasts impressive names and numbers, and she’s even the first female copywriter to get a control (the best performing copy) at leading financial publisher, Boardroom.

Episode Highlights

  • How Kim taught herself copy and went from ‘good’ to ‘great’ without apprenticing under another writer

  • The #1 thing she requires from clients before starting a new project

  • What she tells her junior copywriters to help them grow their careers

  • The big mistake that taught her she needed a contract

  • What to do when you get screwed by a bad project

  • How to make your writing stand out and command attention among all the noise today

  • What she learned making the leap from in-house marketer to freelance copywriter

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