Updated: Mar 23, 2018
I was just on the phone with a long-time friend and fellow copywriter. I've known her longer than I've known my husband--nearly 30 years.
I was telling her about something that recently happened, and she interrupted me by saying, "That's one of the things I really admire about you."
What was this trait she admires?
It's the fact that I'm not afraid to ask for what I want.
How many times have you held back from a thought or request that percolated in your mind--that may have even seemed reasonable, but that you shied away from asking--because perhaps it seemed too bold?
And how many of those times did you end up kicking yourself later...especially when you heard of someone who asked for that very thing, and got it?
Taking risks is never easy. And you have to be smart about the ones you take.
Same with asking for what you want. But you never know unless you try!
I don't know when I became "bold" about asking for what I wanted. I was probably born this way.
But I do recall a time early in my marketing career when I asked my boss for a substantial raise and promotion. I made it clear why I thought I deserved it--and that I was willing to walk away from my job if I didn't get it.
My negotiating position was clear. At the time I was working towards my MBA part-time, single, childless, and my back-up plan was to move home with the folks temporarily and go back to school full-time if I didn't get what I wanted.
Well, it never came to that, because I got what I wanted.
Since that time, I've been able to get other copywriting deals and arrangements other copywriters don't get. I've gotten comped into events that others pay hundreds or thousands to attend.
I even got marketing legend Jay Abraham at the last minute to agree to meet with my LA Boot Camp Intensive attendees last March after our event. He not only hung out with us in his office for more than an hour, he poured champagne!
So here's my advice to you:
Live more boldly than you are right now. You won't regret it.