Updated: Jul 21, 2020
Issue #91—January 17, 2020
My January "hibernation" phase continues...but I'm sticking my head out of the pile of snow that's not outside my front door just yet (though forecasts are for a snowy, icy weekend here)...
And in today's issue, I'll be sharing some timeless and highly valuable lessons that will help you get significantly better results from the long-form (and short-form) copy you write.
These are lessons that, as far as I can tell, originated with the publication of the book Scientific Advertising waaaaaay back in 1923. Yes, 97 years ago! (You can get a free PDF download of the book at this link.)