Long-form Copy Secrets Revealed in 97-year-old Book

Updated: Jul 21, 2020

Issue #91—January 17, 2020

My January "hibernation" phase continues...but I'm sticking my head out of the pile of snow that's not outside my front door just yet (though forecasts are for a snowy, icy weekend here)...

And in today's issue, I'll be sharing some timeless and highly valuable lessons that will help you get significantly better results from the long-form (and short-form) copy you write.

These are lessons that, as far as I can tell, originated with the publication of the book Scientific Advertising waaaaaay back in 1923. Yes, 97 years ago! (You can get a free PDF download of the book at this link.)

6 views0 comments

Recent Posts

See All

Peek Inside My Process!

Sign up now to get my FREE

"Ultimate A-List Copywriter's Promo Checklist," 

mini-course, and Copy Insiders!

Privacy Policy  © 2021 Kim Krause Schwalm, Inc.| P.O. Box 732 Germantown, MD 20875 United States