KIM KRAUSE SCHWALM
I've written dozens of successful controls for top direct response companies, helped launch and grow entire businesses,
worked with top graphic designers, and coached and mentored many of today's most talented, up-and-coming A-List copywriters!
About my copywriting
Beats controls left and right!
“There are a handful of copywriters who have been consistent, reliable and incredibly versatile during my 35+ year career in direct response marketing...and Kim Krause Schwalm is in that elite group. Kim continues to beat controls left and right for a wide variety of marketers, online and offline...and since leaving Boardroom/Bottom Line in 2015 (where Kim wrote many successful packages for me), I have brought Kim in on some projects with some of the most dynamic clients and mastermind members in my ‘new world’ with equally stellar results. Kim always writes copy that grabs the audience's attention; and because of her extensive background in marketing and not just copywriting, she understands all of the nuances of direct response. And she is a delight to work with. Every copywriter should follow Kim's lead in paying as much attention to every aspect of a project...front end, back end, and everything in-between. And if that was the case, we'd have many more world class copywriters.”
—Brian Kurtz, Titans Marketing LLC
One of the top copywriters on the planet
“Kim is one of the top copywriters on the planet, and I don’t think anyone in her world would disagree with that. She has beaten controls by the best-of-the-best—including guys like Jim Rutz which, if you know who he is, you know that’s no small feat. If you ever get the chance to learn from her or work with her, you’d be foolish to pass it up.”
—Ben Settle, Email copywriting expert
My highest recommendation!
“I've been writing copy for my own businesses and for a handful of clients for almost a quarter of a century. And I've learned a thing or two about what it takes to be a top copywriter. And ‘what it takes’ is something that very, VERY few people have. That's why you can count the A-listers on just two hands. Kim Krause Schwalm is one of those very, VERY few people. If you're lucky enough to get her attention... get her interested in your project... and IF you can get on her calendar... you would be insane to not hire her. She has my highest recommendation.”
One of the hottest copywriters alive!
“Kim Krause Schwalm is one of the hottest copywriters alive. She has had many red-hot controls—both in the health and wealth fields—and her insights are money in the bank...”
—Superstar copywriter Clayton Makepeace
8-for-8 getting controls!
“If I haven’t said it enough, we are thrilled with your work! You commit to a deadline and keep it…Your writing is crisp, sharp, and powerful…You really immerse yourself [and] go beyond what we send you…The proof is in the results. You are 8-for-8 getting controls!”
—Garret Wood, President, Soundview/Advanced Bionutritionals
One of our top “go-to” copywriters!
“Kim has written several successful marketing promotions for us over the years. She’s one of our top ‘go-to’ copywriters when we’re looking for our next hot control. Kim is diligent about doing her research and her copy shows it…she knows how to get results!”
—Lee Euler, President, Green Valley /Hyperion
An absolutely top-level writer!
"Kim works with the best clients out there (I know, because some of them are my clients as well!). She is one of the very, very few writers I recommend when someone is looking for—and can afford—an absolutely top-level writer."
—David Deutsch, top A-level copywriter
An invaluable partner!
“Kim has been a top writer for Soundview for a long time. She has had numerous controls for both newsletter and supplement products. Kim is a meticulous and inventive writer who goes the extra mile to assure delivery of top performing creative packages. She's sensitive to deadlines and schedules. We consider Kim an invaluable partner in our success.”
—Christopher Binkert, Chief Marketing Officer, Soundview Communications
Increased response by 50%!
“I was introduced to Kim through a mutual business associate and after reviewing her work, decided to recommend her to one of my clients who needed a big creative breakthrough. She delivered a direct mail package that increased response by 50%! As importantly, Kim was a pleasure to work with. She takes direction well, works hard to understand the product, and adds valuable insights to her assignment. I'd recommend Kim to anyone needing a fresh creative approach to their marketing.”
—Pat Corpora, President, Corpora Consulting
Keeps getting control after control!
“What can I say about working with Kim? Her copy is always amazing and extremely well -constructed, which makes my job as a designer SO much easier. She's fun and easy to work with and we get control after control. Does it get any better?”
—Rob Davis, Owner, Rob Davis Design
Copy that boosts sales and profits!
"Kim is an excellent writer who brings her expert-level marketing background to every project. She does the proper research required and then some and can focus on a problem and suggest various ways to solve it. She is a team player and on time. Her control copy has helped boost sales and profits for many of our clients over the years both in health and financial. We couldn't get these BIG WINNERS without her!"
—Lori Haller, Owner/President, Shadow Oak Studio
A pleasure to work with!
“Kim has the unique ability to combine solid marketing insight with creative copywriting skills. She is a pleasure to work with and understands deadlines. If you are looking for a good copywriter, hire her for your next direct marketing project.”
—Rick Popowitz, President, Biocentric Health
Very successful business builder
“Kim is an excellent direct marketer and business woman. She is skilled at creating value for customers and presenting it in a very compelling manner. She is very strong in strategy, execution, and leadership and was a very successful business builder at Phillips Publishing. She will improve any business situation.”
—Bob King, Former President, Phillips Publishing
Beat 7-year control!
“I have been working with Kim for many years now. In just the first year, she produced a new control for one of our publications. Our former control could not be beaten for over 7 years! Kim is such a pleasure to work with and has a real sense of the marketplace. Boardroom’s style is unique and she jumped right in.”
—Michele Wolk, Former Marketing Director, Boardroom, Inc.
Improved our bottom line!
“Over the last several years, Kim has dramatically affected our business bottom line with her creative approach. Not only have I learned to respect Kim as a copywriter, but also as someone who never leaves a stone unturned. Kim follows through on all projects and her attention to detail is unsurpassed. She is always looking for ways to improve the control, whether it be a different offer or a new headline…I look forward to a very long and profitable relationship.”
—Robert Riess, President, Nature Trade Center
Fresh, compelling, persuasive copy
“Kim dives right into a project logically and professionally; making complicated ideas clear and easy-to-grasp … and then her imagination takes over and the result is direct mail excellence — fresh, compelling, persuasive, control-beating copy…every time!”
—Carmen Suárez, Associate Creative Director, Bottom Line, Inc.
Beat control hands down!
“Kim Krause Schwalm got it right the first time! Her research at the beginning of the project set the groundwork for a smooth process. Best of all, her package beat the control hands down.”
—Paula Cavenaugh, Director of Marketing, Horizon Publishing
Writes winning packages!
“First and foremost, Kim writes winning packages. She understands the prospects and the subject matter and is a delight to work with. If only there were more writers in our industry like Kim!”
—Doug Hill, Former Marketing Director, KCI Communications
A gifted marketer!
“Kim is an extraordinarily gifted marketer. She has that rare combination of copy writing skills and direct marketing savvy that allows her to get inside the customer's mind and compel him/her to buy! She takes input and creative direction well, and is often able to solve problems with new and innovative approaches. You don't need to tell Kim what to do, just what you want to accomplish. And she's a joy to work with!”
—Marji Ross, President, Regnery Publishing and
Former Group Publisher, Phillips Publishing, Inc.
Creates unbeatable controls!
“I’ve worked with Kim on several winning direct mail projects. She has created unbeatable controls and highly profitable renewals. Kim always brings new ideas to the table and is great at executing them on time. I would highly recommend her for your next direct marketing copywriter.”
—Heather Snead, Director, Brand Marketing, US Postal Service
A top direct marketing copywriter!
“I worked with Kim many years ago at Phillips Publishing. She was an extraordinary marketer for our health division and a successful business builder. Years after we had both left the company, I had the opportunity to hire Kim as a direct mail copywriter for one of my clients. Kim produced an outstanding and responsive nutritional supplement mailing piece for our project. Kim was responsive and professional in her approach. She was excellent to work with throughout the process from creative brief until finished piece. I would highly recommend her as a top direct marketing copywriter.”
—John Baldwin, Partner, ResponseGenius, LLC
Gives every project her “all”!
"If you’re looking for a great direct response copywriter, you need go no further than Kim. I’ve worked with her since her early days as an independent copywriter, across many different assignments and clients. She puts her ‘all’ into every project and takes what she learns to continually improve her skills. She is not only easy to work with, but brings unique insights to every project she touches. Plus, she meets her deadlines to boot. I highly recommend Kim for your next copywriting project!"
—Vicki Moffitt, Marketing and Business Executive
One of the top direct response copywriters today!
“Kim is a person you want on your team—so make sure you grab her when she's available. No doubt, Kim is one of the top direct response copywriters today. Her track record speaks for itself. What Kim also brings to the table is her incredibly sharp and astute business mind. She can take abstract thoughts or ideas and turn it into compelling copy that keeps your prospect (or customer) engaged, wanting to read more, wondering how they got along without your product and ultimately buying it. Kim is one of the top business minds I've ever worked with and she's also a lot of fun to work with!”
—Lorna Berry, Former Vice President
and Group Publisher, Phillips Publishing
Knows how to write winning packages!
“I have worked with Kim Krause Schwalm for many years and have enjoyed every minute of it! She is one of the most talented copywriters I know. She knows the direct mail industry inside and out and knows how to write winning packages. I would highly recommend Kim to anyone looking for a top notch copywriter.”
—Jennifer Osterhouse, Owner/Art Director, Jennifer Osterhouse Graphic Design
About my coaching and training
A game-changing, once-in-a-lifetime opportunity!
"I was 'lost in the copywriting woods' when I found Kim. I had read all the classic copywriting books, studied winning promos, and had a few courses under my belt. But I knew what I needed was direct feedback from a pro -- somebody to help me take my direct-response copy to the next level. And that person was Kim. What I loved about Kim's Mentoring Program was how she customized it to meet me where I was in my career. I had some writing experience and a few small wins, but needed help breaking into the “Big Leagues” as they say. Well, the results speak for themselves. With Kim’s help, I started working with a big publisher in the alternative health space, I secured my first retainer deal with another publisher, and I continue to write faster and better copy for my existing clients. It's crazy how much Kim helped me in such a short period of time. It's truly been a game-changer! Not only that. I now have the tools to continue growing on my own. I don't look at the copy the same way anymore. It's as if Kim pulled back the curtain to reveal the secrets of persuasion. Plus - Over the past 6 months, I’ve had the pleasure of getting to know one of the kindest, most talented copywriters in the industry. Kim always keeps you in mind when she sees something cool that might help you out. If you have the chance to work with Kim, do yourself a favor and take advantage of this once-in-a-lifetime opportunity."
—Roman Alvarado, Freelance Copywriter
Helped me take my freelance career to the next level!
"Being mentored by Kim was a dream come true. I was right at that point in my career where my learning needed to go beyond books and courses. I needed a mentor. And what a mentor! Kim is well known as one of today’s top copywriters. And, even better, she specializes in my niche: health. Kim helped me sharpen and hone my copy with her coaching and copy critiques. She showed me where I could fix my copy to make it stronger, gave me top-level tricks and tips, and more. I feel more confident in my copy as a result and I’m commanding higher project fees (and getting them)! Kim also helped me with my freelance career. Thanks to Kim, my website is hugely improved, I’ve learned my “talking points” with marketers in terms of what they’re looking for, and she even helped me negotiate my first royalty deal! Even better, she gave me an insider’s peek into the direct response world and how it really works. She also introduced me to some of the industry’s movers-and-shakers, helping grow my network. If you’re a copywriter looking to take your freelance career to the next level, Kim can help take you there."
—Tara Waechter, Natural Health Copywriting & Consulting
From apprentice to million-dollar copywriter!
"When I started working with Kim, I was a neophyte apprentice of copywriting--barely able to write a sentence worthy of her critique. Six months later, I've helped sell millions of dollars’ worth of product and work for the biggest direct response publisher in the world. The copywriting dream is real and I never could have done it without Kim. She's an absolutely amazing person and I'm blessed that she took me under her wing. If you truly want to be a successful copywriter, she WILL help you get there."
—Ryson Owens, Former Copywriter, Money Map Press
A no-freaking-brainer of an investment!
“I’ve been a student of Kim’s in some capacity since the very beginning of my copywriting journey...whether it be from reading her weekly newsletter, attending her live Copywriting Velocity event, or being in her private mastermind. And I can say, without a doubt, any investment into Kim’s training is a no-freaking-brainer.
Just from attending her one event, I was able to score a job at one of the biggest natural health companies in the DR space. It led me to my first royalty-paying gig with an up-and-coming health company. And, I got to meet A-list copywriters who made me confident in immediately raising my rates. It was less than a year later I closed my first $10k sales letter gig. Being in her private mastermind has given me the courage to re-enter the freelance market—knowing I have the full support of one of the most connected, and accomplished, copywriters in the world.”
—Jerrod Harlan, Health Copywriter
Have TRIPLED my income since joining!
"Kim’s Fast Track to A-List program is the rocket ship you need to accelerate your copywriting career. I’ve tripled my income since joining it as a freelancer! This is all thanks to her training, network, and advice. I'm now more confident in writing long-form sales pages, too. The research process used to be my kryptonite. But just a few weeks into the program, I know exactly what to look out for to write convincing copy. This program lets you see how an A-lister thinks. Whether it’s listening to her feedback on our copy, reading her notes, or asking questions during the calls, I always get new insights to improve my skills. You’ll find value regardless of your level. That’s because her program drills you with timeless copywriting principles so you’ll always have strong fundamentals to tackle any copy assignments with confidence. If you want to level up your copywriting career and skills, you won’t regret joining Kim’s program!"
—Alex Ko, Copywriter
From $250 Upwork copy jobs to $7-10k projects with quality clients!
“I became a full-time freelance copywriter two months before joining Kim’s program. I was gaining clients but I felt out of my depth. I spent more time battling imposter syndrome and procrastination than writing copy. I had no real process around research, outlining the copy or bringing it all together into a final draft. I joined Kim’s Fast Track to A-List program because I knew she could help me accelerate the trajectory of my business in a very short period of time. My hope was that she could give me the foundational skills and processes so that I could take on any copy project in any industry with full confidence. In a few short months, Kim turned that hope into a reality. I’ve gone from $250 email copy jobs on Upwork to charging $7-10k+ for work with high-quality clients in my first year as a copywriter. Kim has given me a complete understanding of how to get into the head of the audience I'm writing to. She has given me a structure that works for me so that I can outline and move quickly to a final draft that converts. It has made a huge difference in how I interact with clients and in the copy that I’m able to produce. Kim goes above and beyond to get to know you, your copy, and how she can best help you on your journey. It’s clear that she is heavily invested in everyone that she works with. I would highly recommend Kim as a copywriting coach, along with her products and courses, if you want to level up your career in a short period of time.”
—Brian Czekanski, Direct Response Copywriter, Mindset Copy, New York, NY
Coaching and mentoring that’s “kinda magic”!
“Even before I started Kim’s Fast Track to A-List program, I called her the ‘Fairy Godmother of Copy Rock Stars’. I frequently saw her post and comment in a number of online copywriting groups, and it was impossible not to notice her generosity, knowledge, and wisdom. Now I’ve had the chance to work with Kim directly, and I can confirm she’s kinda magic.
Her eye and instinct for control-beating copy is insane, but it’s her talent for explaining the how’s and why’s of winners that sets her apart as a mentor. She’s also a shrewd businesswoman, and has invaluable advice on how to maximize your deals and charge your worth. Since I’ve started her Fast Track to A-List program, I’ve not only gotten to see her process, I’ve gotten the tools and training to confidently write my first long-form sales letter. Which, thanks to Kim, I just got hired to write!
Not only is Kim one of the best copywriters out there, she’s a great teacher and coach. These are not interchangeable skills, yet she’s mastered the art of mentoring writers. Whether you’re a newbie or a rising copy star, Kim will give you as much as you’re ready to absorb.”
—Kristen Driscoll, Copywriter
5X’ed my income in just 7 months!
“Kim is one of the best coaches there are out there, hands down. I'm glad she took me under her wing because she was the key person to help me successfully transition from a 9-to-5-er to becoming a full-time copywriter in just 7 MONTHS. What’s more, my revenue increased by 5X (again, in a span of just 7 MONTHS) as a result of direct mentoring with Kim. Because of everything I learned from Kim, I started to get noticed by heavy-hitters. I'm talking about writing 7-figure copy for people such as the late Clayton Makepeace, the $250 million man: Anik Singal, and others, including some of Russell Brunson's ‘Inner Circle’ influential entrepreneurs. Kim's ability to coach people is bar-none. If you can't improve your copywriting skills and increase your revenue as a copywriter from Kim's coaching, nothing will.”
—Eric Jee, Asian Copy Maniac
Raised my copy game tremendously!
“Studying books, courses and handwriting sales letters is all well and good. But at some point, you’ve got to work with a pro if you’re serious about taking your skills to the next level. For years I’d been stumbling in my transition to writing emotionally charged health copy. I’d had some successes, but too many bombs. I needed help if I was going to ever iron out my mistakes and get my skills to where they needed to be. Suffice to say, Kim has raised my copy game tremendously. This includes guiding me in creating a rock-solid foundation of research before I write, how to dig deeper to find the core emotions that will motivate people to buy and how to edit my copy ruthlessly before hitting ‘Send’. Best of all, working with Kim has shown me what it takes to perform at the highest level. And it’s led to me raising my own standards significantly, attracting higher caliber clients and feeling tons more confident of hitting home runs in every project.”
—Matt Ambrose, Copywriter
From "newbie to 60 mph" in just a few quick months!
“Kim’s private and group coaching helped take me from a ‘raw newbie’ to writing a successful sales email and completing my first direct mail package for one of the biggest marketing agencies in the U.S. And we’re barely halfway through her program! If Kim can help someone like me who had never written copy for a client make these kinds of big gains so quickly, I’m sure she can help you, too. Signing up for her Fast Track to A-List copy mentoring program is turning out to be one of the best investments in my career I’ve ever made!”
—David Lowenthal, Copywriter
One of my best teachers out of hundreds!
“As an M.D. specialist in Rehabilitation Medicine and after two graduate degrees, I have had hundreds of teachers and professors over my almost 30-year medical career. There have been many great ones, who are famous in their field. I will never forget Kim Krause Schwalm because she is one of the best teachers and mentors I have ever had in my life, period. I went from a newbie to actually feeling confident that I could be a freelance copywriter, in a very short period of time. Kim is a master Artist, like a Michelangelo, who crafts her copy with strokes of genius, rooted in the timeless principles of the greats like Eugene Schwartz and Clayton Makepeace. She is passionate about mentoring, and as a student, her nurturing of my copywriting and entrepreneurial career has been life-changing. With Kim, you learn the methodology and Craft of writing killer copy, fast. But her teachings are principle-based that will work forever, not a paint-by-numbers formula. Your surest, straightest path to becoming an A-list copywriter is through Kim. There is absolutely no one better to guide you.”
—Ed Hanada, MD, Rehabilitation Medicine specialist
One of the smartest business moves I've made!
"Kim Krause Schwalm is a copywriting master. The common term in the industry is "A-list copywriter", which means she's at the top of the list of the best. And that's certainly true. Whether you're a business owner looking for persuasive copy that converts like crazy, or a copywriter looking for a super smart mentor, Kim is the one you want to turn to. I've had the privilege of working with Kim as my copywriting mentor for the last 6 months and it was one of the smartest business moves I've made. She caught all my stupid mistakes and helped me polish my words until they were ready for prime time. If you have the chance to work with Kim, don't wait, or you may not get another chance for a long time!"
—Deborah C. Owen, Copywriter, Marketer, & Podcaster
Clients keep coming back!
"In one of my sessions with Kim, she told me instantly my hook would completely fall flat! And that's a relief to hear as a copywriter. Her sharp feedback saves me time and most of all, my reputation. Now, my clients keep coming back to me—because they're happy with all the money they're making from my copy! As I land bigger projects (also thanks to Kim), I'm not worried about results anymore—because I feel comforted knowing I have Kim in my corner."
—Allison Carpio, Health Copywriter
Now work less and make MORE!
“The reason I now sign $30k copywriting contracts is because Kim showed me how to fearlessly negotiate compensation packages and set boundaries with confidence. In fact, when I first created my email marketing coaching company, Kim was the first woman I turned to when it came to setting up payment tiers and handling objections. Kim’s negotiation tactic and her ‘art of the ask’ coaching has empowered me to bill my worth when it comes to clients and contracts. I can now work a lot less and make a lot more. Thanks, Kim! “
—Teresa Misty Mozejko, aka “Misty RHN”, Holistic
Health Copywriter and Email Marketing Coach
Best choice for high return!
“At a time when I utterly lacked confidence in my skills for writing direct response promotions, and worried that I might not be able to inspire conversions, Kim's coaching was supportive, wise, and confidence-building while pointing out details that were missing- and necessary- to get the click. She has always treated me with respect, and encouraged me to play to my strengths, while turning my attention to weak spots in my copy. My confidence grew fast under her mentorship. When I'm writing copy now, she's sitting on my shoulder whispering in my ear. I strongly recommend Kim as a copy coach, and will forever appreciate the time and guidance she's given me. To improve your copy and your copywriting business, Kim Schwalm is your best choice for high return on every coaching dollar you spend.”
—Cyndee Davis, Copywriter
Helped me become a “Girl on Fire”
“I had a few bad months in business, and I was getting really nervous about money. I had unexpectedly lost a major client, and I had few prospects in my pipeline. I knew that I could probably turn it around quickly with the right support, so I called Kim. Right away, she helped me pinpoint what I was missing in my own marketing to get the right kinds of clients calling me. And she helped me see through some of my own blind spots when it came to my current client relationships. Within just a few coaching sessions, I had repositioned my website and won a couple of new jobs. Kim’s ass-kicking tough love wasn’t easy to take—the truth stung. BUT it was worth it. My instant income increase from new projects was easily worth 3X my initial investment in coaching. Since then, I’ve been booked solid with awesome health and wellness clients. I was on stage at the last AWAI Copywriting Bootcamp, and I’m also a mentor to other copywriters in AWAI’s Circle of Success program. Do NOT pass up an opportunity to get coached by Kim—she’s a wonderful mentor with a wealth of information that could totally transform your business and life!”
—Christy Goldfeder, Health Copywriter